
Zesh Reaches New Heights at the Webs Week Summit
This week, our fearless CEO, Marius Martocsan, has been representing Zesh at the World Summit on Web 3.0 & IoT, also known as Webs Week 2024. Held in Frankfurt, the financial capital of Europe, it brings together thought leaders in Web3 to showcase and discuss the latest blockchain developments.
We were thrilled that Marius was invited to be one of the speakers at the event. He said,
It was such an honor to be able to meet so many key people in Web3 and also explain our unique approach to community building.
The summit is where industry leaders, tech enthusiasts, innovators, and visionaries come together to explore the limitless possibilities of the next-generation web. It’s a catalyst for profound discussions, knowledge sharing, and the exchange of visionary ideas.
The speakers and attendees are a diverse array of individuals, ranging from experts, researchers, and innovators to industry leaders hailing from the realms of web development, the Internet of Things (IoT), and associated fields. As such it provided an ideal platform to share the insights Marius has gained from developing Zesh.
Marius spoke at length about the challenges projects in Web3 face, especially when it comes to community building. With so much competition in Web3, standing out from the crowd is crucial, but being able to understand and respond to the diverse needs of communities is just as important for long-term growth.
As Marius explained,
So much of Web3 is hype and little in the way of real community engagement. This means projects can find themselves constantly struggling to stay afloat.
He added,
Being able to demonstrate that you understand the key motivating factors behind community growth is essential. Gaining attention is one thing, but keeping people engaged is extremely challenging.
He described how Zesh is leveraging the latest advances in AI to help maximize projects’ abilities to grow genuine and loyal communities. With shorter attention spans and a constantly changing landscape, Web3 can be unforgiving.
Many people see AI as a threat without understanding how crucial it is to be able to grow communities. People in Web3 are spread throughout the world, often speaking different languages and having different social norms.
He continued,
Through leveraging AI, Zesh is better able to identify and maximize the key elements within communities that drive real engagement. It can be something as simple as being alerted to a shift in sentiment early so that projects can adapt and change course.
The summit not only provided a platform to showcase Zesh but also valuable opportunities to build connections with other industry leaders. As Marius described,
It was amazing to see the interest people showed in Zesh and our unique approach to Web3 community growth hacking. We made a lot of new friends in the industry this week.
As Marius was extolling the virtues of Zesh, our devs continued to work behind the scenes, building the first part of our suite of apps. Over the coming weeks we hope to be able to share more good news with you about the growth of Zesh.